Senior Content Strategist

Job Summary

Driving content strategy and editorial growth, the remote Senior Content Strategist, Search Innovation will lead the development of scalable content ecosystems that enhance visibility across search platforms and AI-driven discovery, while aligning with business objectives and audience needs.

Key responsibilities

• Lead the end-to-end content strategy for Begin's content ecosystem, including audience research and editorial roadmaps
• Develop and execute a holistic content discovery strategy that spans SEO, AEO, and AI-driven search experiences
• Analyze search behavior and content performance to identify growth opportunities and optimize content portfolios

Required qualifications

• 6-9 years of experience in content strategy, organic growth, SEO, or search-driven content marketing
• Proven success in developing scalable content strategies that increase organic visibility and engagement
• Strong expertise in content strategy, audience insights, and search intent
• Working knowledge of SEO best practices and tools like Google Search Console and Semrush
• Experience optimizing content for AI-powered discovery and emerging search experiences