Senior Copywriter

Job Summary

Experienced and detail-oriented, the full-time Senior Copywriter will create compelling performance marketing copy across various digital channels, collaborating with cross-functional teams to enhance Yahoo's brand voice and drive audience engagement.

Key Responsibilities

• Write performance marketing copy for paid media, CRM, landing pages, video, and social channels
• Develop creative concepts through brainstorming and campaign ideation that resonate with target audiences
• Collaborate with marketing, design, media, and analytics teams to deliver cohesive and high-quality creative content

Required Qualifications

• 7+ years of copywriting and creative development experience at an advertising agency or in-house brand
• Bachelor's degree in Marketing, Communications, English, or a related field or equivalent professional experience
• Proficiency in Figma and Google Workspace
• Experience utilizing generative AI tools for copy development and content optimization
• Strong understanding of digital marketing channels and performance media best practices