Senior Creative Strategist

Job Summary

A company is looking for a Senior Creative Strategist to lead performance-driven creative strategy across paid social channels.

Key Responsibilities

• Develop and evolve creative strategy frameworks for paid social acquisition based on performance feedback
• Lead the creation of high-quality creative briefs for internal teams and external creators, ensuring alignment with performance goals and brand voice
• Analyze creative performance and use data to refine strategies and improve ROI across various formats

Required Qualifications

• 5+ years of experience in DTC, paid social creative strategy, and/or UGC strategy
• Proven track record of developing high-performing paid social creative
• Deep understanding of UGC-style content and platform-native trends (TikTok, Meta)
• Experience in owning creative strategy and connecting performance data to creative decisions
• Ability to operate in a fast-paced, iterative environment