Senior Creative Strategist

Job Summary

Leading the bottom-of-funnel performance creative function, the full-time Senior Creative Strategist will manage creative development for direct response advertising, oversee a junior strategist, and collaborate with media buying and marketing leadership in a hybrid work environment.

Key responsibilities

• Own the strategy and quality of bottom-of-funnel performance creative across paid social and digital channels
• Lead creative development from brief to final production, managing designers and external agencies
• Partner with media buyers and growth teams to inform creative testing strategy and optimize for performance

Required qualifications

• 6-10 years of total experience, with 3-5+ years in creative strategy or performance creative
• Proven track record in developing direct response ads across digital channels such as Meta, TikTok, and YouTube
• Experience managing designers and/or external creative agencies
• Strong brief-writing skills and ability to translate business objectives into creative direction
• Background at a DTC, digital-first, or high-growth startup brand is strongly preferred