Senior Creative Strategist

Job Summary

Leading the development of performance-driven creative strategies, the full-time Senior Creative Strategist will translate business goals and insights into scalable frameworks for paid social channels, primarily focusing on Meta and TikTok, while managing creative direction and UGC-driven content development.

Key responsibilities

• Evolve creative strategy frameworks for paid social acquisition based on performance feedback
• Lead development of high-quality creative briefs for internal teams and external creators
• Own ideation and execution of UGC-style ad concepts optimized for conversion

Required qualifications

• Experience in DTC, paid social creative strategy, and/or UGC strategy
• Proven track record of developing high-performing paid social creative
• Deep understanding of UGC-style content and platform-native trends
• Experience owning creative strategy and connecting performance data to creative decisions
• Excellent communication and organizational skills