Senior Creative Strategist

Job Summary

Leading the development of performance-driven creative strategy across paid social channels, the full-time Senior Creative Strategist will translate business goals into scalable creative frameworks, focusing on customer acquisition for health and wellness products in a fully remote environment.

Key responsibilities

• Evolve creative strategy frameworks based on performance feedback and translate insights into actionable creative briefs
• Lead the development of high-quality creative briefs and ensure alignment with performance goals and brand voice
• Own ideation and execution of UGC-style ad concepts optimized for conversion while analyzing creative performance for continuous improvement

Required qualifications

• 6+ years of experience in DTC, paid social creative strategy, and/or UGC strategy, particularly in the health and wellness sector
• Proven track record of developing high-performing paid social creative with case studies
• Deep understanding of UGC-style content and platform-native trends (TikTok, Meta)
• Strong ability to connect performance data to creative decisions
• Excellent script, brief, and concept writing skills for conversions