Senior Creative Strategist

Job Summary

Owning the end-to-end briefing process, the full-time Senior Creative Strategist will develop and manage creative briefs for various formats while analyzing performance data to drive strategic direction and oversee UGC creator relationships in a remote environment.

Key responsibilities

• Develop and maintain a rolling content backlog with new concepts ready for production
• Analyze creative performance data to identify winning strategies and document insights in a creative playbook
• Manage the UGC creator pipeline, including sourcing, vetting, and performance reviews

Required qualifications

• 5+ years of experience in direct response creative strategy and performance media buying
• Proven ability to write production-ready briefs with minimal revisions
• Fluency in performance data analysis and translating findings into creative direction
• Experience managing UGC creators from sourcing to delivery
• Strong copywriting skills for various formats including scripts and ad copy