Senior Creative Strategist

Job Summary

To drive performance-driven creative strategy across paid social channels for health and wellness products, the full-time Senior Creative Strategist will own the strategic direction of creative, translating business goals and performance insights into scalable frameworks while managing the development of high-performing direct response social ads.

Key responsibilities

• Evolve creative strategy frameworks based on performance feedback and translate data into actionable creative briefs
• Lead the development of high-quality creative briefs and ensure alignment with performance goals and brand voice
• Own ideation and execution of UGC-style ad concepts, guiding editors and sourcing creators for optimal conversion

Required qualifications

• 6+ years of experience in DTC, paid social creative strategy, and/or UGC strategy, particularly in the health and wellness sector
• Proven track record of developing high-performing paid social creative with case studies
• Deep understanding of UGC-style content and platform-native trends, especially on TikTok and Meta
• Experience in owning creative strategy and connecting performance data to creative decisions
• Strong script, brief, and concept writing skills focused on conversions