Senior Creative Strategist
Job Summary
Owning creative strategy and performance across a portfolio of high-priority client accounts, the full-time Senior Creative Strategist will lead omnichannel creative development, translate performance data into compelling narratives, and collaborate with cross-functional teams to enhance strategic thinking and creative output.
Key responsibilities
- Lead creative strategy and direction for assigned brands, including planning, execution, and performance analysis of creative assets
- Design and oversee creative testing roadmaps, ensuring alignment with client goals and maximizing performance impact
- Conduct deep-dive performance analysis to identify winning themes and translate insights into actionable creative concepts
Required qualifications
- 3-5 years of experience in performance creative strategy or a related digital marketing discipline
- Strong portfolio demonstrating performance-focused creative strategy across CPG, DTC, and/or eCommerce brands
- Advanced analytical skills with experience using creative analytics tools, preferably Motion
- Deep understanding of Meta and/or TikTok advertising ecosystems
- Experience collaborating closely with media buyers, video editors, designers, and developers
Complete Job Description
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