Senior CRM Business Analyst

Job Summary

To support the Global Sales CRM and Marketing Systems, the remote full-time Senior CRM Business Analyst will manage the discovery, design, and implementation of Marketo functionality while serving as the primary liaison between business stakeholders and technical teams.

Key responsibilities

• Document business needs and ROI for projects, producing detailed project briefs for stakeholder approval
• Convey business requirements to technical teams, ensuring clear communication and resolution of issues
• Conduct initial system testing and coordinate user acceptance testing (UAT) to confirm proper implementation of requirements

Required qualifications

• Over 8 years of experience in Business Process Analysis with a focus on marketing automation implementation projects
• Thorough knowledge of marketing fundamentals and experience with cloud-based marketing platforms like Marketo
• Familiarity with CRM systems such as Salesforce or Microsoft Dynamics
• Proficiency in business analysis tools and methodologies, including Agile and Waterfall
• Demonstrated ability to quickly learn new systems and applications