Senior CRM Email Marketing Manager

Job Summary

Leading the strategy and execution of CRM-driven email programs, the full-time Senior CRM Email Marketing Manager will engage customers throughout their lifecycle by leveraging data and insights to enhance retention and loyalty in a remote work environment.

Key responsibilities

• Develop and execute a CRM-led email marketing strategy focused on customer retention and engagement
• Build and manage segmented email programs based on customer behavior and lifecycle stage
• Define and track CRM email KPIs, producing regular performance reports for marketing leadership

Required qualifications

• 4+ years of experience in CRM marketing, email marketing, or lifecycle marketing
• Strong expertise in CRM platforms and email tools such as Salesforce, HubSpot, or Klaviyo
• Experience using customer data for segmentation and personalization strategies
• Proven ability to design lifecycle email programs that improve retention and revenue
• Solid understanding of data privacy regulations including CAN-SPAM, GDPR, and CCPA