Senior CRM Lifecycle Marketing Manager

Job Summary

A company is looking for a Retention & Lifecycle Manager with a focus on acquisition, onboarding, engagement, and ongoing adoption efforts.

Key Responsibilities:

• Develop lifecycle strategies to engage and retain loyal clients through email, push, in-app, and other channels
• Build and execute complex User Retention (CRM) campaigns to guide clients to relevant products and services
• Analyze campaign results, optimize data, and create operational plans

Required Qualifications:

• 8+ years of experience leading the development of complex lifecycle/CRM programs
• Extensive experience building and executing complex CRM campaigns
• Experience with CRM tools such as Salesforce, Braze, LeanPlum, etc
• Strong awareness of user operations and advanced analytic tools
• Expertise in customer segmentation strategies and subscriber management across multiple channels