Senior CRM Manager

Job Summary

A company is looking for a Senior CRM Manager I to lead a team focused on enhancing customer engagement and retention through multi-channel marketing initiatives.

Key Responsibilities

• Identify business goals and develop effective CRM marketing strategies and roadmaps
• Drive campaign strategies and manage a team of CRM marketing managers
• Utilize data for campaign optimization and communicate insights to stakeholders

Required Qualifications

• 5+ years of experience in CRM, lifecycle marketing, or digital marketing
• 2+ years of marketing management experience with a successful track record
• Expertise in strategic and technical marketing, particularly in email and push channels
• Experience with CRM tools and building lifecycle marketing programs across multiple channels
• Hands-on experience with email service providers and engagement marketing tools