Senior CRM Manager

Job Summary

A company is looking for a Senior CRM Manager I to lead a team focused on enhancing customer loyalty and engagement through multi-channel marketing initiatives.

Key Responsibilities

• Identify business goals and develop an effective CRM marketing strategy and roadmap
• Drive campaign strategy and manage a team of CRM marketing managers
• Utilize data to optimize campaigns and share performance metrics with stakeholders

Required Qualifications

• 5+ years of experience in CRM, lifecycle marketing, or digital marketing
• 2+ years of marketing management experience with a successful track record
• Experience with CRM tools such as Iterable and Segment
• Proven ability to analyze data and inform campaign decisions
• Experience working cross-functionally in a matrixed organization