Senior CRM Manager

Job Summary

Leading audience strategy and campaign execution, the full-time Senior CRM Manager will focus on segmentation, data management, and performance analysis for customer communications in a remote environment.

Key responsibilities

• Own audience segmentation strategy and execution across prospect and member communications
• Analyze customer, campaign, and behavioral data to identify opportunities for engagement, retention, and revenue optimization
• Support end-to-end campaign execution, including audience creation, QA, testing, deployment support, and performance measurement

Required qualifications

• Advanced SQL skills (5+ years) with experience in building complex audience selections and performance analyses
• Strong analytical skills to interpret large datasets and translate findings into actionable recommendations
• Experience developing segmentation strategies based on customer behavior and business objectives
• Ability to independently manage projects with limited oversight
• Strong understanding of database structures and data quality best practices