Senior CRM Strategist

Job Summary

A company is looking for a Senior CRM Strategist to lead the development of data-driven CRM strategies that enhance customer engagement and loyalty.

Key Responsibilities

• Develop CRM strategies and best practices across various channels to achieve client goals
• Integrate communications for seamless customer experiences that enhance acquisition and engagement
• Oversee and optimize digital marketing campaigns through performance analysis and actionable recommendations

Required Qualifications

• 5-7+ years of experience in CRM or digital marketing strategy, preferably with loyalty program experience
• Data-driven mindset with proven ability to use analytics for generating insights
• Understanding of customer needs to build relevant and valuable experiences
• Familiarity with owned channels like email, push, SMS, and direct mail
• Experience with CRM tools such as Salesforce or HubSpot is a plus