Senior CRM Strategist

Job Summary

A company is looking for a Senior CRM Strategist.

Key Responsibilities

• Run structured engagements with customers to audit lifecycle setups and design engagement frameworks
• Provide continuous feedback to Product and Engineering on customer use cases to improve integrations and event triggers
• Create scalable assets such as playbooks and templates for customer success and internal teams

Required Qualifications

• 5-8+ years of hands-on experience in mobile lifecycle marketing or CRM, focusing on subscription apps
• Deep knowledge of mobile CRM and engagement platforms like Braze, Iterable, or similar
• Proven ability to design and measure lifecycle experiments, including A/B testing
• Strong understanding of mobile engagement practices and the impact of privacy changes
• Experience working in a remote-first environment across multiple time zones