Senior CRO Strategist

Job Summary

Leading the optimization of client conversion rates, the full-time Senior CRO Strategist will manage A/B testing and experimentation strategies remotely, focusing on enhancing landing page performance and overall funnel effectiveness across paid media channels.

Key Responsibilities

• Own CRO strategy and experimentation roadmap across a portfolio of client accounts
• Identify conversion bottlenecks and optimization opportunities using quantitative and qualitative research
• Plan, launch, manage, and analyze A/B and multivariate tests across landing pages and funnels

Required Qualifications

• 4+ years of CRO or landing page optimization experience
• Strong experience building and managing A/B and multivariate testing programs
• Experience optimizing landing pages for Paid Social and Paid Search traffic
• Strong understanding of conversion psychology, user behaviour, and direct response marketing principles
• Experience using AI tools and automation workflows to improve experimentation and operational efficiency