Senior Customer Advocacy Manager

Job Summary

Driving customer expansion and building a scalable advocacy engine, the full-time Senior Customer Advocacy Manager will manage multi-channel campaigns, partner with cross-functional teams, and create customer proof assets while working remotely.

Key responsibilities

• Own the strategy and execution of customer expansion campaigns across various channels to drive handraisers and influence the expansion pipeline
• Build and scale customer advocacy programs, including generating G2 reviews and customer references, while establishing repeatable processes
• Define success metrics for campaigns and advocacy initiatives, continuously optimizing programs for improved impact and scalability

Required qualifications

• 5-7+ years of experience in product marketing, customer marketing, lifecycle marketing, or advocacy programs, preferably in B2B SaaS
• Proven track record of driving pipeline through customer campaigns or demand generation
• Experience in building or scaling customer advocacy programs, including G2 reviews and case studies
• Strong skills in campaign operations and marketing automation tools such as Marketo and Salesforce
• Analytical mindset with the ability to connect marketing programs to pipeline and revenue impact