Senior Customer Marketing Manager

Job Summary

A company is looking for a Senior Customer Marketing Manager.

Key Responsibilities

• Design and execute segmented expansion campaigns targeting upsell and cross-sell opportunities
• Collaborate with Sales and Customer Success to prioritize high-potential accounts and develop coordinated expansion strategies
• Establish scalable journey frameworks and drive measurable expansion pipeline and revenue contribution from marketing initiatives

Required Qualifications

• 5-8 years of experience in B2B SaaS marketing, focusing on customer marketing and lifecycle
• Proven success in driving revenue-impacting expansion programs
• Hands-on experience with integrated, multi-channel campaigns
• Experience with Salesforce, Marketo, and customer intelligence platforms
• Analytical mindset with a strong bias toward experimentation and measurable outcomes