Senior Customer Marketing Manager

Job Summary

A company is looking for a Senior Customer Marketing Manager who will architect and scale the customer lifecycle across multiple vertical SaaS brands.

Key Responsibilities

• Define and own the customer marketing strategy, establishing systems that unify the customer experience across brands
• Serve as a strategic connector across customer-facing functions to ensure coordinated lifecycle programs
• Architect and scale the full customer lifecycle, focusing on onboarding, adoption, retention, and advocacy

Required Qualifications

• Minimum of five years of B2B marketing experience, with at least three years in customer marketing or lifecycle marketing
• Experience in a SaaS environment, ideally within multi-product or multi-brand organizations
• Proven ownership of a retention or lifecycle program from strategy through execution and measurement
• Strong understanding of renewal rates, churn drivers, and customer engagement scoring
• Ability to develop segmentation strategies and behavioral triggers based on customer insights