Senior Customer Marketing Manager

Job Summary

A company is looking for a Senior Customer Marketing Manager to drive customer expansion marketing programs.

Key Responsibilities

• Own the customer marketing strategy and roadmap focused on cross-sell and upsell growth
• Design, launch, and optimize targeted expansion campaigns for priority customer segments
• Utilize customer data to identify expansion opportunities and track program performance

Required Qualifications

• 7+ years of experience in B2B marketing, particularly in customer and lifecycle marketing
• Proven track record in driving cross-sell and upsell revenue in a SaaS environment
• Strong analytical skills and experience with CRM and marketing automation tools
• Experience with account-based marketing programs for existing customer segments
• Ability to balance strategic planning with hands-on execution