Senior Customer Marketing Manager

Job Summary

Leading customer lifecycle, retention, and advocacy initiatives, the full-time remote Senior Customer Marketing Manager will design campaigns to drive engagement, loyalty, and revenue while collaborating with Sales, Customer Success, and Product teams.

Key responsibilities

• Own and optimize the post-purchase customer journey, developing targeted marketing programs for onboarding, adoption, renewal, and expansion
• Build and manage the Advocacy Program, mobilizing top customers for case studies, webinars, and peer-to-peer reviews
• Create customer-centric collateral and tools to enable Sales and Customer Success teams to drive deeper product adoption and secure renewals

Required qualifications

• 7+ years of marketing experience, with 3-5 years in customer marketing, lifecycle marketing, or customer success enablement
• Proven experience managing programs independently and leading cross-functional initiatives
• Strong portfolio of customer-driven content and experience with advocacy software
• Deep knowledge of marketing automation platforms, CRM systems, and customer success tools
• Strong analytical skills to interpret data and measure campaign ROI