Senior Customer Marketing Manager

Job Summary

Leading customer engagement and retention initiatives, the full-time Senior Customer Marketing Manager will execute marketing strategies across key segments and regions in a fully remote capacity, managing a team and optimizing customer lifecycle performance.

Key responsibilities

• Manage and develop a customer marketing team while executing lifecycle marketing programs for onboarding, adoption, retention, and expansion
• Oversee customer communications, including newsletters and webinars, to enhance product adoption and satisfaction
• Establish reporting frameworks to measure engagement and retention, translating insights into actionable optimizations

Required qualifications

• 5+ years of experience in customer marketing or related roles within B2B SaaS, preferably in cybersecurity
• 2+ years of experience managing marketing programs or teams
• Proven track record of executing customer marketing programs that drive measurable outcomes
• Experience with CRM and marketing automation platforms, such as Salesforce and HubSpot
• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience