Senior Customer Marketing Manager

Job Summary

A company is looking for a Senior Customer Marketing Manager with experience in B2B marketing and email strategy and execution.

Key Responsibilities:

• Develop and implement effective email communication strategies to drive acquisition, engagement, and retention of customers
• Lead a team of email marketers to increase engagement and retention of the customer base
• Partner with product marketing to drive adoption and demand of products through customer knowledge and go-to-market plans

Qualifications:

• 7+ years of professional experience, with at least 4 years in B2B marketing
• Experience with email channel ownership and marketing channel optimization
• Experience launching automated email nurture campaigns and using marketing automation tools
• Strong analytical skills and ability to turn insights into successful tactics
• Understanding of essential performance drivers and ability to evaluate individual and team contributions