Senior Customer Marketing Specialist

Job Summary

A company is looking for a Senior Customer Marketing Specialist who will drive customer growth and retention through strategic marketing initiatives.

Key Responsibilities

• Develop a deep understanding of customer goals and business objectives to identify marketing opportunities
• Design and execute customer marketing plans that support the customer lifecycle, including upsell and retention
• Monitor campaign performance, analyze results, and optimize efforts to improve ROI and meet business goals

Qualifications

• 5+ years of B2B marketing experience; SaaS experience strongly preferred
• Minimum of 2 years in customer marketing or lifecycle marketing roles
• Proven success in building and executing marketing strategies that drive measurable outcomes
• Hands-on experience designing programs to support customer retention and account expansion
• Proficiency with marketing technologies such as 6sense, Marketo, and Salesforce