Senior Data Analyst

Job Summary

A company is looking for a Senior Data Analyst, Growth and Lifecycle Marketing.

Key Responsibilities

• Implement and maintain source attribution and tracking, including robust attribution models and campaign tracking
• Lead analysis of conversion funnels and user journeys, identifying friction points and recommending optimizations
• Integrate data across platforms and build scalable reporting frameworks for marketing and product KPIs

Required Qualifications

• 3-8+ years of experience in Marketing Analytics or related roles, with a focus on Growth and Lifecycle Marketing
• Strong experience with marketing attribution modeling and web analytics
• Hands-on experience with data visualization tools like Mixpanel and Lightdash
• Proficiency in SQL; experience with dbt and data warehouses is a plus
• Familiarity with marketing automation platforms and CRM systems