Senior Data Analyst

Job Summary

A company is looking for a Senior Data Analyst to drive insights that enhance customer understanding of user behavior and purchasing paths.

Key Responsibilities

• Analyze user behavior to identify interests and map the path to purchase for various products
• Develop and maintain dashboards and reports using tools like Tableau and Power BI
• Provide actionable recommendations to improve customer engagement and product performance

Required Qualifications

• 4+ years of experience in data analysis, preferably in the media or digital space
• Proficiency in Tableau, Power BI, and SQL
• Strong analytical skills with experience in user behavior analysis and predictive modeling
• Experience working with diverse datasets and creating compelling visualizations
• Basic coding skills in Python, R, or a similar language are a plus