Senior Data Analyst

Job Summary

A company is looking for a Senior Data Analyst to transform complex digital marketing data into actionable insights.

Key Responsibilities:

• Consolidate and analyze multi-channel data into unified dashboards and develop forecasting models
• Own the Category Assessment process, including search universe sizing and opportunity mapping
• Build and maintain reporting frameworks, delivering monthly performance reports with insights and recommendations

Required Qualifications:

• 4-6 years of experience in digital analytics, preferably in marketing or SEO
• Proven experience in Category Assessments and keyword clustering
• Proficiency with analytics and SEO tools such as GA4, GSC, and SEMrush
• Strong statistical and data modeling skills
• Ability to simplify complex data into compelling narratives