Senior Data Analyst

Job Summary

A company is looking for a Senior Media Data Analyst to manage measurement strategy and marketing analytics.

Key Responsibilities

• Gather, analyze, and interpret campaign and customer data to identify performance drivers and opportunities
• Create reports and dashboards to track campaign effectiveness and communicate insights
• Own marketing measurement strategy across channels and campaigns, ensuring consistency and accuracy

Required Qualifications

• Bachelor's degree in marketing with an emphasis in analytics or related field (or equivalent experience)
• 5+ years of experience in data analysis and marketing analytics (agency experience preferred)
• Strong understanding of marketing metrics and attribution modeling
• Experience working with media performance data across various channels
• Proficiency in SQL and experience with Google Analytics and Google Tag Manager