Senior Data Analyst

Job Summary

Partnering with Marketing and business stakeholders, the remote full-time Senior Data Analyst in Marketing Analytics will evaluate performance, analyze customer acquisition, and identify opportunities to enhance customer engagement through data-driven insights and reporting.

Key responsibilities

• Collaborate with stakeholders to deliver innovative marketing and customer analytics solutions that drive business results
• Analyze customer segments and marketing performance, conducting ad-hoc analyses to identify trends and opportunities
• Develop and streamline reporting and dashboards, ensuring data quality and automating processes for efficiency

Required qualifications

• 7+ years of experience in analytics with a focus on marketing performance analysis
• Proficient in complex SQL queries and dataset transformations on large datasets
• Experience with advanced data visualization tools such as Google Data Studio, Tableau, or Power BI
• Bachelor's degree in a technical field like Computer Science, Economics, Finance, Statistics, or relevant experience
• Familiarity with A/B testing methodology and evaluating performance of marketing channels