Senior Data Analyst

Job Summary

Transforming complex data into strategic insights, the full-time Senior Data Analyst will drive marketing effectiveness and business growth for financial institutions by analyzing large datasets, optimizing marketing investments, and delivering actionable insights in a remote environment.

Key responsibilities

• Lead analysis of large-scale datasets to uncover actionable trends and conduct attribution modeling to understand marketing touchpoint impacts
• Analyze digital performance metrics and execute A/B testing strategies to optimize campaigns and user experiences
• Build and maintain advanced dashboards and present strategic recommendations to influence stakeholder decisions

Required qualifications

• Bachelor's degree in a quantitative discipline; Master's degree preferred
• 5-9 years of experience in data analysis or marketing analytics, preferably in the financial services industry
• Expert-level proficiency with Google Analytics (GA4) or similar digital analytics platforms
• Advanced SQL skills and proficiency in Python or R for statistical analysis
• Strong experience with Tableau, Power BI, or Looker for data visualization