Senior Data Analyst
Job Summary
Leading retention and marketing analytics, the full-time Senior Data Analyst will work remotely to develop a scalable retention analytics framework, define key performance indicators, and deliver actionable insights to enhance customer engagement and lifetime value.
Key responsibilities
- Build and maintain retention analytics frameworks and marketing performance dashboards
- Develop customer segmentation models to improve targeting and design data-driven personalization strategies
- Design and analyze A/B tests for marketing initiatives and automate retention reporting
Required qualifications
- 5+ years of experience in Marketing Analytics, CRM Analytics, or Retention Analytics
- Proven experience designing and evaluating A/B tests for CRM communications and marketing initiatives
- Strong SQL and Python skills with experience in cloud data platforms like BigQuery
- Deep understanding of customer segmentation methodologies, including RFM and behavioral segmentation
- Experience with CRM platforms such as Customer.io, Braze, or Iterable
Complete Job Description
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