Senior Data Analyst, Marketing Analytics

Job Summary

Supporting both Conference and Membership Marketing initiatives, the full-time Senior Data Analyst, Marketing Analytics will transform marketing data into actionable insights, develop reporting frameworks, and provide executive-level insights while working remotely.

Key responsibilities

• Develop and maintain reporting frameworks for marketing campaign performance across channels
• Analyze acquisition channels and customer journeys to identify optimization opportunities
• Design and maintain executive dashboards that provide visibility into marketing performance and business outcomes

Required qualifications

• Bachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, or a related quantitative field
• 5-7 years of experience in data analytics, business intelligence, or marketing analytics
• Advanced SQL skills with the ability to analyze large datasets independently
• Experience building dashboards and visualizations using Tableau or similar BI tools
• Strong understanding of marketing analytics, campaign measurement, and performance reporting