Senior Data Analytics Manager

Job Summary

Bridging paid media performance and business outcomes, the full-time Senior Data Analytics Manager will own the measurement strategy for paid media campaigns, drive budget allocation decisions, and translate complex data into actionable insights while working remotely.

Key responsibilities

• Own the end-to-end measurement strategy for paid media campaign performance and buying group engagement
• Synthesize campaign performance data to uncover key drivers and deliver actionable recommendations
• Influence cross-functional leaders and collaborate with the media agency to improve measurement maturity and data quality

Required qualifications

• 7+ years of experience in B2B marketing analytics or performance analytics with a focus on strategic initiatives
• Proven track record of owning measurement strategy and KPI governance at a program or portfolio level
• Advanced proficiency in SQL for data analysis and measurement framework design
• Deep understanding of AdTech platforms and campaign tracking
• Exceptional data storytelling and executive communication skills with the ability to influence strategy through insights