Senior Data Analytics Specialist

Job Summary

A company is looking for a Senior Data & Analytics Specialist who specializes in data tracking architecture and client communication.

Key Responsibilities:

• Design and implement data layer architectures and event-based tracking frameworks
• Manage conversion tracking across multiple platforms and ensure data accuracy
• Analyze datasets to derive actionable insights and maintain reporting dashboards

Required Qualifications:

• Hands-on experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4)
• Proven experience in implementing custom event tracking and conversions
• Familiarity with server-side tracking concepts and cookie-based tracking
• Strong analytical mindset with the ability to identify trends and inconsistencies
• Experience with cross-platform conversion tracking