Senior Data Scientist

Job Summary

A company is looking for a Senior Manager, Commercial Analytics & Data Science.

Key Responsibilities

• Build and maintain marketing mix models to estimate incremental ROI and optimize media spend
• Design and evaluate paid media incrementality testing programs, including geo and matched-market experiments
• Develop machine learning models to predict marketing and subscription outcomes across acquisition and retention journeys

Required Qualifications

• Master's degree in Data Science, Statistics, Mathematics, Engineering, Computer Science, or related quantitative field preferred
• 5+ years of hands-on data science experience
• Experience working with paid media performance data, ideally within a media agency or subscription-based business
• Experience designing and measuring incrementality testing and experimentation programs
• Experience building and deploying traditional machine learning models in cloud-based data environments