Senior Demand Generation Manager

Job Summary

A company is looking for a Senior Demand Generation Manager with 5+ years of SaaS marketing experience targeting technical personas in enterprise organizations.

Key Responsibilities

• Manage enterprise-grade demand generation programs to achieve lead targets and exceed revenue goals
• Develop and optimize account-based marketing and nurture campaigns for high-value opportunities
• Collaborate with sales and cross-functional stakeholders to identify growth opportunities and create strategic campaign assets

Required Qualifications

• 5+ years of B2B digital marketing experience in demand generation and account-based marketing
• Experience in building B2B demand generation plans targeting technical personas in the information technology space
• Proven experience executing enterprise-grade campaigns across paid and organic channels
• Familiarity with marketing technology such as Hubspot, 6sense, and LinkedIn
• Experience evaluating campaign performance and presenting actionable insights to leadership