Senior Demand Generation Manager

Job Summary

A company is looking for a Senior Demand Generation Manager to own and optimize the buyer journey across key practice areas.

Key Responsibilities

• Develop and implement tailored marketing journeys by practice area and persona
• Build and optimize segmented email nurture programs and lifecycle campaigns
• Manage the end-to-end webinar program, including strategy, promotion, and follow-up

Required Qualifications

• 4-7 years of experience in B2B SaaS marketing focused on lifecycle or demand generation
• Experience mapping buyer journeys and creating effective content strategies
• Proven success in building and optimizing email nurture programs
• Strong experience in planning and executing webinars and digital events
• Familiarity with HubSpot, Google Analytics, LinkedIn Ads, and webinar platforms