Senior Demand Generation Manager

Job Summary

A company is looking for a Senior Marketing Manager - Demand Generation to lead demand generation strategies and campaigns.

Key Responsibilities

• Build and execute an integrated, multi-channel campaign strategy to generate qualified leads and drive pipeline growth
• Define and report on key KPIs, including MQL-to-SQL conversion and pipeline contribution
• Collaborate closely with Sales and Marketing Operations to align on pipeline goals and ensure accurate data management

Required Qualifications

• 7-9 years of experience in B2B demand generation with a proven track record in pipeline and revenue growth
• Expertise in integrated campaign development, events, and performance measurement
• Strong partnership skills with Sales and experience in building joint go-to-market programs
• Analytical mindset with the ability to translate data into actionable insights
• Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Salesforce)