Senior Demand Generation Manager

Job Summary

A company is looking for a Senior Demand Generation Marketing Manager (Public Sector).

Key Responsibilities

• Own and execute full-funnel integrated campaigns aligned to the buyer's journey across Public Sector segments
• Lead co-branded demand generation efforts with partners and distributors, including joint webinars and lead-gen programs
• Analyze performance data to optimize lead-to-opportunity conversion and manage paid media spend targeting government decision-makers

Required Qualifications

• 10+ years of experience leading demand generation programs across various channels
• 4-5 years running high-profile campaigns with proven results
• Experience managing ad spend across platforms like LinkedIn and Google
• Proficient with BI tools, Salesforce, and marketing platforms such as Marketo
• Experience with government-specific targeting tools is a plus