Senior Demand Generation Manager

Job Summary

A company is looking for a Senior Manager, Demand Gen Content.

Key Responsibilities

• Own the demand generation content strategy and roadmap, testing new formats and channels
• Produce high-impact anchor content and establish AI-assisted workflows for efficient content production
• Collaborate cross-functionally to align content with marketing goals and measure performance

Required Qualifications

• 6+ years in B2B content and demand generation with proven success in innovative strategies
• Active daily use of AI tools for content ideation and optimization
• Portfolio showcasing creative risks that resulted in measurable business outcomes
• Strong project management and cross-functional collaboration skills
• Experience in product-led growth environments with a focus on educational content