Senior Demand Generation Manager

Job Summary

A company is looking for a Sr Demand Generation Manager - Cross Sell.

Key Responsibilities

• Own cross-sell pipeline and bookings targets by designing and executing integrated expansion programs for existing customers
• Build lifecycle journeys that align to customer stages and guide accounts toward their next best product
• Launch and optimize multi-channel campaigns that support expansion motions

Required Qualifications

• 5+ years of B2B demand generation, lifecycle, or growth marketing experience with direct ownership of pipeline and revenue targets
• Experience driving cross-sell, upsell, retention, or expansion programs within an existing customer base
• Strong analytical skills and comfort working with dashboards and funnel analysis
• Proven cross-functional collaboration with Customer Success, Sales, Product Marketing, and Ops partners
• Strong project management skills and ability to execute in a fast-paced, deadline-driven environment