Senior Demand Generation Manager

Job Summary

A company is looking for a Senior Demand Generation Manager to own and scale marketing-sourced pipeline and revenue programs.

Key Responsibilities

• Plan, execute, and optimize demand generation campaigns across various channels
• Drive pipeline generation and conversion optimization through data analysis and asset management
• Develop and manage account-based marketing strategies targeting high-value accounts

Required Qualifications

• 5-7+ years of B2B demand generation experience, preferably in SaaS
• Proven track record of building and scaling campaigns that source pipeline and revenue
• Experience with Pardot and Salesforce for campaign execution and lead management
• Strong analytical skills with experience in funnel metrics and ROI analysis
• Proficiency in using AI tools for campaign execution