Senior Demand Generation Manager

Job Summary

A company is looking for a Senior Demand Generation Manager to lead demand generation for the North America commercial and mid-market segment.

Key Responsibilities

• Own the North America commercial and mid-market demand generation strategy aligned to pipeline and revenue goals
• Plan and execute integrated campaigns across various channels including paid media, email, and webinars
• Analyze campaign performance and optimize based on data and sales feedback

Required Qualifications

• 7+ years in B2B demand generation, regional marketing, or revenue marketing, ideally in SaaS or enterprise technology
• Strong experience supporting commercial and mid-market segments in North America
• Proven track record of building integrated campaigns that drive qualified pipeline and revenue impact
• Hands-on experience with channels such as paid social, search, and email
• Strong analytical skills with experience using data for budget allocation and optimization