Senior Demand Generation Manager

Job Summary

Driving demand generation strategies, the full-time Senior Demand Generation Manager will lead paid marketing efforts across RV & Campground and Marine verticals, optimizing multi-channel acquisition and enhancing revenue performance in a remote setting.

Key Responsibilities

• Own the strategy and execution of paid demand generation programs across specified brands
• Manage multi-channel paid acquisition efforts including Google Ads, paid social, and display advertising
• Monitor and analyze funnel performance to translate marketing data into actionable insights

Required Qualifications

• 5+ years of experience in demand generation or performance marketing
• Proven track record managing paid acquisition programs with measurable impacts on revenue
• Strong expertise in Google Ads, paid social, and conversion optimization
• Experience with marketing performance metrics such as CAC and ROAS
• Highly analytical with proficiency in reporting and analytics platforms