Senior Demand Generation Manager

Job Summary

Experienced marketers will find a full-time remote opportunity as a Senior Demand Generation Manager, responsible for owning the upmarket new logo demand engine for Enterprise and upper mid-market pipeline, leading ABX and digital programs, and managing a multi-vendor martech stack to convert intent into qualified pipeline.

Key responsibilities

• Develop and execute ABX strategies for Enterprise and upper mid-market, including integrated program mixes and multi-threaded outreach
• Manage paid media campaigns across various platforms, optimizing performance and driving conversions through creative initiatives
• Collaborate with the AI Hub team to design scalable demand programs and automate processes while providing insights and reporting on campaign performance

Required qualifications

• 6+ years of B2B SaaS demand generation experience, with at least 2 years in ABX or account-based programs
• Hands-on expertise in ABX, including ICP design and multi-threaded outreach
• Deep experience in paid media strategy across platforms like LinkedIn and Google
• Fluency in marketing operations tools such as HubSpot and Salesforce
• Experience in managing vendor relationships within an ABX and martech ecosystem