Senior Demand Generation Manager

Job Summary

Driving integrated demand generation programs, the full-time Senior Demand Generation Manager will develop strategies to enhance pipeline generation, manage multi-channel campaigns, and leverage AI tools to optimize marketing efforts in a remote setting.

Key responsibilities

• Own and enhance marketing-sourced quarterly pipeline and booking targets in collaboration with sales leadership
• Develop and execute multi-channel campaigns to generate qualified opportunities and accelerate revenue growth
• Utilize AI tools to improve campaign execution and audience engagement while monitoring lead conversion performance

Required qualifications

• 5-7 years of demand generation or growth marketing experience in B2B software, healthcare technology, or clinical research
• Experience in building and executing multi-channel campaigns that drive pipeline and revenue outcomes
• Strong understanding of lead management, nurture programs, and funnel optimization
• Hands-on experience with marketing automation and CRM platforms such as Salesforce or HubSpot
• Analytical mindset with the ability to translate campaign performance into actionable insights