Senior Demand Generation Manager

Job Summary

Driving demand generation initiatives, the full-time Senior Demand Generation Manager will oversee multi-channel campaigns to attract and convert target customers while collaborating closely with marketing, sales, and customer experience teams in a remote environment.

Key responsibilities

• Own the demand generation roadmap, defining channel strategy and campaign priorities aligned to revenue targets
• Plan, launch, and optimize paid media programs across various channels, including search and social
• Develop and execute Account-Based Marketing (ABM) strategies targeting key verticals and high-value accounts

Required qualifications

• 7+ years of experience in demand generation or related B2B marketing roles
• Proven track record of building and scaling demand generation programs in a B2B SaaS environment
• Hands-on expertise with marketing automation and CRM platforms, preferably HubSpot
• Deep experience with paid media channels and campaign optimization
• Strong analytical skills with the ability to interpret data and make informed spend decisions