Senior Demand Generation Manager

Job Summary

To drive net-new customer acquisition for the Observability business, the full-time Senior Demand Generation Manager will launch multi-channel marketing campaigns, own campaign planning and execution, and manage performance reporting in a remote environment.

Key Responsibilities

• Translate go-to-market strategy into demand generation strategies that generate qualified new business pipeline
• Own campaign strategies across mid-to-bottom funnel, ensuring effective lead generation and conversions
• Develop and manage AI-driven workflows for advanced targeting and multi-channel orchestration to improve conversion rates

Required Qualifications

• 7+ years of B2B marketing experience focused on demand generation within SaaS or enterprise technology
• Proven track record of driving measurable pipeline and revenue for new business
• Experience executing campaigns across various channels including paid ads, email, web, and events
• Advanced proficiency with marketing automation and CRM platforms such as Marketo and Salesforce
• Strong ability to measure and optimize campaign performance using data-driven insights